Tag Archives: technology

5 travel and tourism megatrends reflect the rise of new technologies, businesses and prospering nations


Travel and tourism is already one of the largest, yet also one of the fastest growing global industries. It was estimated to account for about 10% of global GDP in 2017. Entire regions depend on the arrival of tourists, like Bali or Southern Portugal. Since the world is changing, travel is changing. Here are five megatrends that are shaping the way the world travels in the near future.
Valencia, Spain, Europe. crowds at a fiesta.
The five megatrends have been identified by WTTC (World Travel & Tourism Council) and Bloomberg Media. WTTC is an organization that represents the Travel & Tourism private sector globally.

The travel and tourism megatrends 2019 according to the WTTC report are as follows.

1. Reality, Enhanced

Anywhere, anytime connectivity that allows access to information, communities and services have led to an experience-driven world that only 20 years was pure science fiction.

Today, it is reality. For some people, it can be harsh reality that has gone a step too far. Digital detox and unplugging from social media, or from the internet altogether for awhile is a real option for stressed minds. New travel products and services can help people who experience anxiety because of their digital habits. It doesn’t have to mean a year on an isolated island, but a trek to a mountain, or a bicycle trip around Lake Geneva. Additionally, wellness and travel have a close relationship that both industries are rapidly developing.

2. Life, Restructured

Work, especially knowledge work, is expected to change dramatically in the near future. Not only because of artificial intelligence (AI), but because of the so called gig economy. People want to work remotely and it already has a big impact on life, commute and travel.

As much as 50% of the workforce in the US is expected to be freelancers by 2027. Many of them – not all – have skills that they can sell to clients while they are actually staying at home, or on the other side of the world. Digital nomads started the trend of traveling and working years ago. Now, both young adults and seasoned knowledge workers are trying the life of a connected nomad.

3. Data, Revolutionised

Automatic collection of data is familiar for all of us because of companies like Facebook and Google. They have been criticized for their collection and of archiving private data for business purposes. Internet of Things (IoT) technologies are connecting fridges, lamps, door bells and practically everything else to the network so that we can monitor and control our homes, police can monitor streets, and Facebook and Google everything.

Travel businesses and officials are also collecting private data from travelers. For businesses, it is a way of learning more about their customers and a way for governments to secure borders. The collection of data will increase – there is no stopping it. It is up to travel businesses to apply the rules of the Europe’s GDPR and respective laws in other regions that are already being prepared across the world.
selfie photograph takers at a viewing platform

4. Power, Redistributed

The economic power and demographic power is shifting to the East. Pretty quickly. China’s GDP is expected to overtake the US by late 2020s. But it is not only about China: also India, Brazil, Russia, Indonesia, Mexico and Turkey are forecasted to grow strongly and comprise 50% of global GDP within the next 30 years.

China has been identified in specific markets, such as in Rovaniemi, Lapland years ago as the number one priority. Years ago, Nordic airline Finnair positioned itself as the hub between Asia and Europe. Today, everyone who has traveled in popular destinations in Europe recently has witnessed large groups of Chinese selfie-takers at all key sights.

5. Consumption, Reimagined

Years of talk of tourism causing pollution and breaking sensitive ecosystems has led to initiatives like sustainable tourism and ethical travel. Some travelers even try to compensate their air miles by reducing their carbon footprint by other means. This is an opportunity for travel businesses that can offer nature-friendly products.

Overtourism – although not discussed in the report – is a serious concern for regions that are getting so many travelers that their way of life and identity are at risk. Venice and Barcelona are examples of cities that are already finding ways to balance the needs of locals and travelers.

The WTTC report concludes that

– Tomorrow’s traveller is not the same as a traveler today. More personalization, enrichment of experiences and autonomy will be required in travel products and services.
– Travel businesses are going to have to deliver authentic experiences to tourists. Some of the experiences are likely to be enhanced by technology, like AR (augmented reality).
– Travel industry will capitalise on new trends, business models and technologies. Businesses that don’t adopt will be left behind. An example is electric vehicles that can assist both locals and visitors to move around in urban environment easily and without polluting the air.

Ebook news digest: 2018 developments in books and self-publishing, trends for 2019, Obama’s favorite books


News on books, writing and publishing

people reading books at Frankfurt book fair

Self-publishing News: New Year New Predictions

Alliance of Independent Authors takes a look at developments of 2018 that are likely to strengthen in 2019. Subscription platforms, artificial intelligence and blockchain are the usual suspects in the blog post.

France, Not Waiting for European Union, to Tax U.S. Tech Firms as ’19 Starts

The New York Times has an excellent photo of President Macron and Mark Zuckerberg having a serious moment at a balcony of a chateau in this article. The root cause for this tax initiative is that some European countries have attracted big internet businesses with low tax rates. Other EU countries, however, generate the big revenues for the companies but can’t tax the tech giants. EU is preparing new policies to set this straight, but France doesn’t want to wait.

Why Writers Have a Love-Hate Relationship With Technology

Writer’s Digest explores the pros and cons of dealing with technology for writers. We at Klaava have worked with lots of writers – some are so tech-savvy they can design and lay out books themselves, whereas others send their manuscripts to India only for getting it into Word format – they don’t like to tap the keyboard themselves. The thing is that every writer should have basic skills for conducting research and typing on a computer.

Traveling in Scandinavia

In travel related news, Christmas was a huge success for Lapland’s snowy tourist destinations. Hotels, especially in Rovaniemi, reported record numbers of visitors. Download the free ebook for getting a little bit of background information for other Nordic destinations as well.

Barack Obama reveals favourite books of 2018 – and Becoming tops list

Concluding from his favorite book list, Barack Obama seems to be a nonfiction reader. Although his wife’s memoir gets an honorable mention in Obama’s list, he also reads technology books and a variety of other themes.

Why & How to Build a Book Project Plan

John Wagner-Stafford of Ingenium Books takes a fresh approach of planning a book project. He has a background in game industry, and perhaps it has allowed him to take another view to traditional book planning process. He writes how authors should really create a business plan for the book before writing a word into the manuscript.

Forget Books, Helsinki’s New Library Has Laser Cutters and 3D Printers

“Books are important, but it’s not the whole library.” In the capital of Finland, Helsinki, a new library has become another masterpiece of modern architecture. Finns have always been heavy users of library services, and the new Oodi library in a central location in Helsinki is likely attract also people who never visited one.

Audiobooks, inclusivity and #MeToo … how books changed in 2018

The Guardian assesses the development of books in 2018.

E-Readers to Undergo a Tech Evolution


E-readers are categorised by having a single core purpose; allowing for the reading of digital books in a simple, convenient fashion. As such, since the devices released to the public around 10 years ago, there have been no major design breakthroughs or leaps. Essentially, the highly popular Kindle that first released in 2007 is more or less unchanged, but for a few minor tweaks and adjustments.
New E-Readers set to change the way we read
But it looks like this is all set to change. Major design adjustments are being introduced to the world of e-readers, all but changing how the devices will be used on an every day basis. Some of the advancements are certainly impressive, but critics are already asking if the advancements are necessary, or just an excuse to add bells and whistles to devices that functioned perfectly well. After all, will anybody really be buying an e-reader hoping to use apps that are clearly better suited for a tablet?

E-Ink Dual Screens Incoming

One of the most talked about new e-reader direction is the dual screen approach. Entourage Edge was an early attempt to have two screens, thus resembling a physical book. The devices did not achieve mainstream success. At least not yet.

E-Ink has recently debuted a new dual screen prototype, notable for two outstanding features. The first is the impressive 10-inch size of the screen, offering vastly more space than other models. The second is that the screen actually opens and closes, not only resembling a book, but also offering storage space convenience. Unnecessary and gimmicky some have said, but perhaps a new avenue for e-readers to take.

Notebook and E-Reader Combo

The Intel Tiger Rapid prototype also features a dual screen design. One screen will function as a book reader offering a full HD LCD display, while the other will be used as a touch sensitive note-taking space. In this way a user can read on one screen, while taking quick notes on the other. An especially smart design choice for students that wish to take notes while reading textbooks in a far more technologically advanced way.

The second screen can be drawn upon with a specialised digital pen, with a special focus on capturing hand drawn input accurately. Since many are quick to declare that they still prefer taking notes by hand as opposed to typing on notoriously inaccurate touchscreen keyboards, this design choice seems to have a place.
The Kindle in action


Meanwhile Storytel, a Nordic based company has released a new device that is based entirely around a subscription service. The device offers e-book and audio book functionality, and is reasonably priced. However, the device functions only with a paid subscription. If the subscription to the exclusive Storytel service lapses, the device itself becomes about as useful as a paperweight. Which is to say; it offers literally no other uses beyond reading and listening to books.

As it stands, Storytel are looking to expand beyond Europe into the United States. As to how much success they find remains to be seen, especially since the e-reader market is once again heating up.

Books have destroyed our civilization multiple times if we believe the wise men of the past


There is nothing better than laughing at mistakes other people have made. BBC put together an infographic with famous predictions gone wrong. Here are the highlights from the compilation that relate to books and communication technologies.
clip art cartoon: old man with papyrus and young man with mobile phone and computer
Circa 370 B.C.
Socrates predicted that the written word will destroy our memories. Men will cease to exercise memory because they rely on what is written.
Yet, the world can remember what he said because Plato wrote it down.

Monk Johannes Trithemius wasn’t happy about the new innovation: printing press. He worried about the future of his profession because Gutenberg had invented a machine that could print books. Monks who earned a living as scribes had to find something else to do.

Swiss scholar Conrad Gesner worried that too many books in the world is perilous. Confusing and harmful abundance of books seriously bothered him.

More than hundreds year later, after many books had surely been printed with new machines, French scholar Adrien Baillet wrote that he had a reason to fear that a multitude of books would drive humankind into barbarous state.

A new invention, telephone, had arrived in England where the Head of the Post Office regarded the new device useless. Relaying messages with the help of messenger boys was the proper way to communicate for him.

Just like books used to be a threat to powerful people in ancient times, because ordinary people could actually learn something, public education was seen as a threat at the end of the 19th century. New York Medical Journal warned that public education would exhaust the children’s brains and nervous systems.

Telephone continued its inevitable conquest across the world, and was seen as a threat to the society. San Francisco Catholic Adult Education Committee worried: does the telephone break up home life and the old practice of visiting friends?

Another relatively new invention, radio, was too much for the music magazine Gramophone. Children have developed the habit of dividing attention between the humdrum preparation of their school assignments and the compelling excitement of the loudspeaker, the magazine concluded.

Although there were not many computers in the entire world at the time, mathematician I.J.Good believed in artificial intelligence (AI). He thought all work could be handed over to machines in 10-30 years.

Arthur C. Clarke, one of the most successful science-fiction authors, predicted the rise of remote work and digital nomads accurately. He even got the popular nomad destination, Bali, right. Clarke thought that in 50 years, we can work remotely.

The buzzword Paperless Office appeared on an article in BusinessWeek. Well, it is kind of happening now. The magazine article predicted that all office information would be digital by 1990. The consumption of paper, however, started to decrease in US offices in 2001.

Robert Metcalfe, one of the pioneers of the Internet estimated that the network will catastrophically collapse in 1996. He had to eat his words in 1997 in front of an audience where he mixed his column into water and drank it.

The list of false predictions is endless. It is only the predictions by famous people that went horribly wrong which will live long after the world has moved on. It is also easy to find parallels between ancient and recent studies and research papers that conclude how evil a new invention is.

How many times have I seen the story that reading a book from a screen rots our brains. How many children have been doomed to damnation because they use social media. How many times has it been proved that only the “smell of book” and “holding a book” improves learning when studying something – instead of reading an ebook. How many studies indicate that the Internet is destroying our memories.

All right, I will make one prediction. Now that audiobooks and voice control are growing strongly, the backlash will be in 2019: no one can learn by listening to a book, you have to read it.

The Evolution of Publishing Is both Technology and Business Development


Technology that enables publishing in a large scale, to mass markets, was innovated by Johannes Gutenberg more than 500 years ago. His greatest innovation was to create a whole system from existing technologies developed by other people. From there on, the evolution of publishing has been as much business development as it has been technology development.

For instance:
– Newspapers developed in late 18th century and 19th century as literacy improved and people moved to cities.
– Before newspapers, primarily books and religious material was printed.
– Steam powered printing press was invented in 1843. Printing of books and newspapers became faster and more economical, making them available to wider audiences.
– The first steps towards digital technology in publishing industry were taken in 1980s and 1990s when Apple introduced the Macintosh computer and desktop publishing. This combination made it both affordable and reasonably easy to design and layout the printed paper or book on a computer screen before actually printing it.
– The Internet boom in late 1990s and early 2000s introduced the first ebooks to audiences, but digital books weren’t ready for mass markets yet.
– It was Amazon that understood (like Gutenberg) that there must be a whole end-to-end system in place before the product is ready for wide adoption. Amazon introduced the Kindle and Whispersync in 2007.

View more details on the evolution of publishing in the following infographics created by Searchnewsmedia.co.uk.

publishing evolution from Gutenberg to digital

Millennials Value Books both in Print and in Digital Format


Deloitte, a global consultancy, has published their annual Technology, Media & Telecommunications Predictions report for 2015. More than billion new smartphones will find an owner this year, having a profound impact, among many other things, on ebook and ereader markets. The report estimates that ebooks already have about 20% share of the global book sales.

If we set the launch of the Amazon Kindle ebook system as the starting point for the global ebook market development, ebooks have gained their relatively large market share only in seven years. Hundreds of years old print book culture gave way to ebooks amazingly fast. There are, however, big differences between large English-language book markets and small markets, like many small countries in Europe concerning ebook adoption. For instance, in the US, ebooks have up to 30% market share, but in many Scandinavian countries ebook market share is around 1%.

The dynamics of the markets are also very different. In the US, where the growth was very rapid during the last few years, the annual ebook sales growth rate is under 10%, but in markets that are in their early stages, the annual growth rate can be 100%.

deloitte: millennials media spend, TMT Predictions 2015
Source: Deloitte Technology, Media & Technology Predictions 2015.

Back to the Deloitte’s Technology, Media & Technology Predictions 2015 report. There are some interesting estimates about the near future in the report. Deloitte predicts that 18-34-year-old (millennials) U.S. residents and Canadians will spend more on media products than is the total value of Internet advertising in the US and Canada.

Many people thought that these young adults who have grown up with the Internet and free content wouldn’t pay for media products anymore. Not so. The millennials are happy to pay for both digital and analog content if they consider it to be worth their money. Will they spend all their money on movies alone? No, books have a lot of value even for generations who have grown up with the Internet and mobile phones.

In the figure above, Deloitte predicts the amount of money 18-34-year-old North-Americans are going to spend on media products in 2015. Pay-TV takes the largest share, while (print) newspapers are practically doomed.

Two somewhat surprising items in the millennial media spend prediction are streaming video (SVOD) and music. The relatively high spend on music comprises live music, digital downloads and streaming services, like Spotify. Live music gets the largest share of the total, actually explaining millennials’ large budget on music.
Streaming video on demand services (SVOD), like Netflix gets more publicity than money from young adults. The report doesn’t say this, but in the future, it is easy to envision pay-TV lose money in favor of streaming video services.

Millennials are expected to spend a solid $60 on books annually. The number includes both print and digital. The average purchase price for a book is around $12.