It is not easy to measure the level happiness of a person, not to mention the happiness of a whole nation, but the World Happiness Report has done just that. The report, commissioned by the United Nation’s Sustainable Development Solutions Network (SDSN), concludes that in 2016, Denmark, Switzerland and Iceland were the happiest countries in the world.
Top 10 happiest nations in 2016:
1. Denmark (7.526)
2. Switzerland (7.509)
3. Iceland (7.501)
4. Norway (7.498)
5. Finland (7.413)
6. Canada (7.404)
7. Netherlands (7.339)
8. New Zealand (7.334)
9. Australia (7.313)
10. Sweden (7.291)
The figure after each country is an index composed of six factors that make up the ranking system for the World Happiness Report. The six factors are:
– GDP per capita
– Healthy years of life expectancy
– Social support (as measured by having someone to count on in times of trouble)
– Trust (as measured by a perceived absence of corruption in government and business)
– Perceived freedom to make life decisions
– Generosity (as measured by recent donations).
Top 40 countries ranked by the happiness index in 2016:
The whole report is available here.
The report concludes that is not about the money alone, but equal distribution of well-being:
“We have argued that just as subjective well-being provides a broader and more inclusive measure of the quality of life than does income, then so should the inequality of subjective well-being provide a more inclusive and meaningful measure of the distribution of well-being among individuals within a society. There is every hope that simply changing the focus from income inequality to well-being inequality will speed the arrival of a time when the distribution of well-being can be improved, for the benefit of current and future generations in all countries.”
Worldwide sales of books is growing until 2019, at least. That’s the number one conclusion from the report Global Entertainment and Media Outlook 2015-2019 by PWC that quantifies the whole global book industry. Number two conclusion is that the engine of growth is ebooks because the sales of print books is declining. The third point is that tablets are an important driver for ebook adoption.
PWC is a global consultancy whose report may be purchased directly from the company web site. We have extracted some highlights from the report.
The whole global book industry (consumer books, educational, professional and science books) is expected to reach USD 128 billion in sales by 2019. In 2014, sales was USD 120 billion. The compound annual growth rate (CAGR) is expected to be 1.3 % in 2015-2019. For a business that’s hundreds of years old, and going through its biggest disruption since the invention of printing press, growth rate like 1.3 % is simply remarkable.
The report anticipates that the sales of consumer books will grow 0.8% (CAGR) by 2019. Towards the end of the period, ebook sales is expected to ramp up. The reason why consumer book sales is growing slower than the whole market is that educational books are growing faster than the market.
The sales of educational books are expected to grow 2.0% (CAGR) globally, and professional books 1.6%. Strong growth for educational books is driven by two factors: ebooks are being widely adopted, and print books continue to sell well.
PWC consultants have made an interesting conclusion on the reasons that are driving ebook sales. Their conclusion is that ebooks will be adopted in those countries where tablet penetration rate is 50% or higher. The popularity of ebooks in the US, UK, Canada, Singapore and South Korea prove the point, because tablet penetration is high in these countries. PWC expects that ebook market share will reach 40% by 2019, accelerating book industry growth in these countries.