This is why book publishers want details about potential authors’ blog and social media footprint

If you already have had an opportunity to talk to a book publisher or an agent about your terrific book concept, you may have been asked about your blog and social media presence. For you, they don’t necessarily have anything to do with your aspirations as a writer. Maybe you … Read >

Do marketers’ travel slogans really attract tourists to visit a country?

Probably every country in the world, apart from closed societies like North Korea or disorganized regions like Somalia, has a state-powered marketing organization whose responsibility is to attract more tourists to the country. Nothing wrong with that, tourism is one of the largest industries in the world today, and some … Read >