Probably every country in the world, apart from closed societies like North Korea or disorganized regions like Somalia, has a state-powered marketing organization whose responsibility is to attract more tourists to the country. Nothing wrong with that, tourism is one … Read the story...
It is true that published authors have other skills besides their ability to write well. The important thing is that getting published is not black magic – if you approach it like a business or a large project at work … Read the story...
Erkki Leppänen is a seasoned sales and marketing professional, who has trained hundreds of new talent during his career. He has also authored guidebooks for marketers. We asked Erkki Leppänen his tips on writing non-fiction books and on good reads … Read the story...
