Tag Archives: marketing

Do marketers’ travel slogans really attract tourists to visit a country?

2016-11-23

Probably every country in the world, apart from closed societies like North Korea or disorganized regions like Somalia, has a state-powered marketing organization whose responsibility is to attract more tourists to the country. Nothing wrong with that, tourism is one of the largest industries in the world today, and some countries rely their national budgets on tourism. You may have met people from these marketing organizations at travel fairs where the marketers have been keen to offer a brochure or a plastic bag with a slogan on it. That slogan is supposed to make their country attractive for potential visitors.

Family Break Finder has published a marvelous map that shows all the slogans the world’s tourism organizations are using at the moment. The slogans tend to change after a few years, but this is how the world of travel marketing slogans looks right now.

Among the best slogans is Norway’s “Powered by nature” that really nails the essence of touring in Norway’s magnificent landscape. Among the worst is Australia’s “There’s NOTHING like Australia” (if you have nothing to say, it doesn’t get any better by shouting). India’s slogan “Incredible India” is so true just now that it makes you wonder did they really mean it (trains don’t travel along rail tracks in India anymore, and people are desperate because they can’t get cash from banks).
Source: Family Break Finder.

Albania – Go your own way!
Algeria – Tourism for everybody
Andorra – The Pyrenean Country
Antigua and Barbuda – The beach is just the beginning
Argentina – Beats to your rhythm
Armenia – Visit Armenia, It is Beautiful
Australia – There’s NOTHING like Australia
Austria – Arrive and revive
Bahamas – Life Is Grand
Bahrain – Ours. Yours. Bahrain
Bangladesh – Beautiful Bangladesh
Barbados – Brilliant Barbados
Belarus – Hospitality Beyond Borders
Belgium – The place to be
Belize – Mother Nature’s Best-Kept Secret
Bhutan – Happiness is a place
Bolivia – Bolivia awaits you
Bosnia and Herzegovina – The heart of SE Europe
Botswana – Our pride, your destination
Brazil – Brasil – sensational!
Brunei Darussalam – A kingdom of unexpected treasures
Bulgaria – A discovery to share
Burundi – Beautiful Burundi
Cabo Verde – No stress
Cambodia – Kingdom of wonder
Cameroon – All of Africa in one country
Canada – Keep exploring
Chad – Oasis of the Sahel
Chile – All are welcome
China – China Like Never Before
Colombia – Colombia is magical realism
Costa Rica – Essential Costa Rica
Croatia – Full of life
Cuba – Autentica Cuba
Cyprus – Cyprus in your heart
Czech Republic – Land of stories
Denmark – Happiest place on Earth!
Djibouti – Djibeauty
Dominica – The nature island
Dominican Republic – Dominican Republic has it all
Ecuador – All you need is Equador
Egypt – Where it all begins
El Salvador – The 45 Minute Country
Estonia – Epic Estonia
Ethiopia Land of origins
Fiji – Where Happiness Finds You
Finland – I wish I was in Finland
France – Rendez vous en France
Gambia – The smiling coast of Africa
Georgia – For the best moments of your life
Germany – Simply inspiring
Greece – All Time Classic
Grenada – Pure Grenada
Guatemala – Heart of the Mayan World
Guyana – South America Undiscovered
Haiti – Experience It!
Honduras – Everything is here
Hungary – Think Hungary more than expected
Iceland – Inspired by Iceland
India – Incredible !ndia
Indonesia – Wonderful Indonesia
Iran – You Are Invited
Iraq – The Other Iraq (Kurdistan)
Ireland – Jump into Ireland
Israel – Land of Creation
Italy – Made in Italy
Jamaica – Get All Right
Japan – Endless discovery
Jordan – Yes, it’s Jordan
Kazakhstan – The land of wonders
Kenya – Magical Kenya
Kiribati – For travellers
Kyrgyzstan – Oasis on the Great Silk Road
Lao People’s Democratic Republic (Laos) – Simply Beautiful
Latvia – Best enjoyed slowly
Lebanon – Live Love Lebanon
Lesotho – The Kingdom In The Sky
Liechtenstein – Experience princely moments
Lithuania – See it! Feel it! Love it!
Luxembourg – Live your unexpected Luxembourg
Macedonia – Macedonia Timeless
Madagascar – A genuine island, a world apart
Malawi – The warm heart of Africa
Malaysia – Truly Asia
Maldives – The sunny side of life
Malta – Truly Mediterranean
Mauritius – It’s a pleasure
Mexico – Live It to Believe It
Micronesia (Federated States of) – Experience the warmth
Monaco – Easy going Monaco
Mongolia – Go Nomadic
Montenegro – Wild Beauty
Morocco – Much Mor
Mozambique – Come to where it all started
Myanmar – Let the journey begin
Namibia – Endless horizons
Nepal – Once is not enough
Netherlands – The original cool
New Zealand – 100% Pure
Nicaragua – Unica. Original!
Nigeria – Good people, great nation
Norway – Powered by nature
Oman – Beauty has an address
Palau – Pristine Paradise Palau
Panama – Panama Surprises
Papua New Guinea – A million different journeys
Paraguay – You have to feel it!
Peru – Land of the Incas
Philippines – It’s more fun in the Philippines
Poland – Move your imagination
Portugal – Europe’s West Coast
Qatar – Where dreams come to life
Republic of Korea (South Korea) – Imagine your Korea
Republic of Moldova – Discover the routes of life
Romania – Explore the Carpathian garden
Russian Federation – Reveal your own Russia
Rwanda – Remarkable Rwanda
Saint Kitts and Nevis – Follow your heart
Saint Lucia – Simply beautiful
Saint Vincent and the Grenadines – Discover SVG
Samoa – Beautiful Samoa
San Marino – San Marino For All
Saudi Arabia – Experience to discover
Serbia – My Serbia
Seychelles – Another world
Sierra Leone – The freedom to explore
Singapore – Your Singapore
Slovakia – Travel in Slovakia – Good idea
Slovenia – I feel SLOVEnia
Solomon Islands – Seek the unexplored
South Africa – Inspiring new ways
Spain – #spainindetail
Sri Lanka – Wonder of Asia
Suriname – A Colorful Experience… Exotic beyond words
Swaziland – A royal experience
Switzerland – Get natural
Syrian Arab Republic – Always Beautiful
Tajikistan – Feel the friendship
Thailand – Amazing Thailand. It begins with the people
Timor-Leste – Being first has its rewards
Tonga – The true South Pacific
Trinidad and Tobago – The true Caribbean
Tunisia – I feel like Tunisia
Turkey -Be our guest
Tuvalu – Timeless Tuvalu
Uganda – You’re welcome
Ukraine – It’s all about U
United Arab Emirates – Discover all that’s possible
United Kingdom of Great Britain and Northern Ireland – Home of amazing moments
United Republic of Tanzania – The land of Kilimanjaro, Zanzibar and the Serengeti
United States of America – All within your reach
Uruguay – Uruguay natural
Uzbekistan – Naturally Irresistible!
Vanuatu – Discover what matters
Venezuela – Venezuela is your destination!
Vietnam – Timeless charm
Zambia – Let’s explore
Zimbabwe – A world of wonders

In Addition to Writing Well, It Doesn’t Hurt to Master These Skills

2015-02-10

It is true that published authors have other skills besides their ability to write well. The important thing is that getting published is not black magic – if you approach it like a business or a large project at work where you really want to succeed, you see the big picture and pay attention to multiple elements that come into play.

A published book or a whole writing career, however, is built on writing skills. Some authors learn the craft at work as they write instructions, product descriptions, web pages, or anything that requires planning for an audience and creating a structure for the piece. Other writers begin by taking writing lessons – if you do, it is highly recommended to take a course that includes multiple genres, such as non-fiction, theater, fiction, travel and articles for magazines.

With this in mind, let me summarize Lifehacker’s excellent article on starting a writing career. Here are the skills Lifehacker considers to be important for a writer to succeed.

Social Skills

– Network with other writers and professionals in the business.
– Use social media as your networking platform and to build follow-up.
– Ask around for writing opportunities and what book publishers are looking for.

Resourcefulness

– Use the experience and skills you already have to find your own place in the world of writing. For instance, if you like the great outdoors and photography, have you ever considered travel writing?
– Adapt to the changing world and new requirements. For instance, today it is becoming common that publishers expect writers to take their own photographs and video clips for an article and for a book manuscript.

Marketing Skills

– Brand yourself. Branding is often a misunderstood concept, but in this context it is important to be professional and consistent within the chosen brand.
– Learn about search engine optimization (SEO).
– Market your articles and posts to web publications (both paying and non-paying guest posts).

Thick Skin

– Show your work, you never know who’ll see it.
– Welcome criticism – both good and bad.

Persistence

– Typically, it takes time to learn the craft of writing, but it also takes time to break through.

Author Erkki Leppänen: Marketers Are Storytellers

2014-02-08

Erkki Leppänen is a seasoned sales and marketing professional, who has trained hundreds of new talent during his career. He has also authored guidebooks for marketers. We asked Erkki Leppänen his tips on writing non-fiction books and on good reads about sales and marketing topics.

You have authored a number of popular sales and marketing books, like ‘Placebo Is for Real‘. How did you get interested in marketing?
I was studying at California State University, Fresno, and decided to attend a Marketing 101 course. Professor Robert Hampton happened to be the lecturer of this course. It is because of him I got interested in marketing at the very beginning. Robert Hampton really made a difference in my life at that point of time.

How did you find your own style of writing, and what is your personal working process when you write?
From the very beginning, I wanted to write about complicated marketing issues in a simple manner. I use short sentences and easily digestible language. I also use figures and sometimes even pictures with speech bubbles to make my point.

I spend plenty of time on finding an interesting topic. In addition, I take reader feedback seriously and revise the manuscript accordingly.

I also look forward to the development of ebooks that may be moving towards multimedia. If that happens, it would certainly change my personal writing process.

What else have you written?
I have written a master’s thesis in the field of marketing. While I was studying at California State University, I also wrote to the college newspaper, The Collegian. I also participate in discussions on marketing blogs and exchange ideas with other marketing people.

Name your 5 favorite non-fiction books?
1. Seth Godin: All Marketers Are Liars.
This is s a book about stories people tell themselves – stories they really want to believe. It’s not really about lying, but rather about how authenticity is the best marketing method of all. Godin argues that people have always communicated important ideas via stories, and they have always believed in those stories. I find this book quite fascinating. Seth Godin is my favorite non -fiction author.

2. Carl Richards: The Behavior Gap: Simple Ways to Stop Doing Dumb Things with Money.
Carl Richards points out the mistakes human beings make again and again with money. Then he shows how they can shape their behavior in order to invest, save, and spend money to produce happiness.

3. Dan Ariely: Predictably Irrational.
Dan Ariely describes the hidden forces that shape people’s decisions. This book is a fascinating journey to the many ways people act against their best interest. Dan Ariely refutes the common assumption that people behave in fundamentally rational ways. These misguided behaviors, however, are not random or senseless. They can be predicted, and Dan Ariely shows just how to do that.

4. Daniel H. Pink: To Sell Is Human.
According to the U.S. Bureau of Labor Statistics, one of every nine Americans is working in sales. Every day more than 15 million people earn their living by persuading someone else to purchase something. We’re all in sales now, says the author. The book offers a fresh look at the art and science of selling products and ideas by persuading other people.

5. B. Joseph Pine II and James H. Gilmore: The Experience Economy.
The experience economy is the new phase in economical development following agrarian, industrial, and service economies according to the authors of this great book. Businesses have to orchestrate memorable, pleasant experiences for their customers in the experience economy, because these experiences produce instant gratification to the customers. The book gets to the very core of marketing.

What can we expect from you in the future?
The readers can expect more pleasurable reading experiences in the field of marketing. Also, I have opened an email box that lets me be in contact with readers, and answer questions and comments they may have. The email address is: theplacebobusiness@gmail.com .