Mobile Phone Success Story

2010-09-23

In the 1990s, Nokia outrivaled the traditional telecommunications companies Motorola and Ericsson by introducing innovative mobile phone products that allowed personalization and gaming, and by exploiting new technologies which created businesses that didn’t exist before, such as ringtones.

Once the dot-com bubble had burst and 3G licence bidding had driven the industry into a downturn, Nokia faced new competition. Microsoft challenged Nokia in software, and Samsung and LG in hardware. Yet, Nokia was thriving as the competition heated up. It wasn’t enough, because the biggest disruption in mobile communications was yet to come – the Internet.
Behind the Scree, the Nokia story
Was it the Apple iPhone, Google Android or mismanagement of the corporation that brought Nokia to its knees? Behind the Screen tells the Nokia story from a near-bankrupt enterprise to a world leader business, and provides background information on changes in managament.


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