Tag Archives: print

The curious case of Magik Book, an innovation seeking rationale

2018-11-06

Product catalogs are bestsellers among certain types of readers. Catalogs are made for browsing, viewing beautiful photographs and for dreaming of owning products listed on a glossy paper. Of course, catalogs were one of the first print products to move to the internet because of cost savings, accessibility and ease of keeping them up-to-date. Magik Book, however, believes print catalogs are more important than ever, and has integrated catalogs with mobile devices.
Magik Book paper product catalog and tablet app
The Magic Book concept is to sync a tablet or phone with the page of a product catalog. For instance, a company wants to create a catalog of garden furniture. It doesn’t have to be as thick and extensive as an Ikea catalog, but attractive photos taken in beautiful gardens is all-important. Before opening the catalog, a potential customer must download the Magik Book app to his or her phone or tablet. As the customer turns pages of the paper catalog, the app on the mobile device displays additional information about the product featured on the print page. In the app, it is possible to share the information to social media channels or buy the product.

An introduction video to the Magik Book below shows how it works:

In effect, the simple task of browsing a product catalog has been turned into a tech challenge that requires the shopper to have two tools at hand: the print catalog and a mobile device (with an app downloaded as well, of course).

Instead of having the entire catalog on the mobile device and allowing the reader to access all possible information in the app, an awkward integration of paper catalog and mobile device has been established. Maybe the sync between paper catalog and mobile device works via NFC, but that’s not essential. The point is that it is difficult to see why anyone would invest in two things (paper catalog and mobile app) when everything can be provided to customers in one neat digital package.

The company behind Magik Book is based in Portugal. We have a suggestion: have a vacation in Portugal, and get to know the local culture and business customs before considering a project that involves this technology.

Via Ubergizmo.

UPDATE: The syncing of the paper catalog and the mobile application works via Magik Book’s patented “advanced magnetic field technology” (magnets in each page). Thank you for the additional information, Magik Book!

If you still want instant prints of your travel photos, Polaroid may have a camera for you

2016-01-06

Ten or fifteen years ago, when digital photography was something new, traditional film brands tried to convince us that only a printed photo was a real photo. Today, if you ask Instagram, Flickr, Snapchat and Twitter users if they believe it is true, the answer is “Why?”. There are, however, situations when you may want to print a photo and give it to someone as a memory.

One of the traditional photography brands that almost disappeared when digital cameras took over, Polaroid, still believes in the power of instant prints. The company has developed a compact digital camera that can instantly print photos and store them on a memory card.
polaroid snap+ instant print camera
The Polaroid Snap+ camera comes with a 3.5-inch touchscreen, 13 megapixel CMOS image sensor and 1080p full HD video recording capability. Images and video are stored on a micro SD card.

When the picture has been taken, it is possible to print it out from the camera. The printed photos are 2 by 3 inches in size. Printing takes about one minute.

The Polaroid Snap+ has a built-in printing system that is based on a chemical process. Polaroid calls the process ZINK (zero ink), because it doesn’t require ink. It requires a special paper that has the right chemicals in it. When the chemicals on the paper are activated by the Snap+ camera, a color image is produced on the paper.

It is a clever system, but requires dedicated paper that you must purchase from Polaroid and have with you wherever you want to print photos. Amazon sells 30 sheets of the paper (intended for the older Snap camera model) for USD 15. One instant print will cost you about 50 cents.

Polaroid has also developed an app for Android and Apple smartphones and tablets that lets you use the Snap+ as a photo printer. Using the Polaroid app on your smartphone, you send a photo to the Snap+ camera via Bluetooth, and the camera will print it out.

Why would anyone print photos? Well, we could take a photo of grandma tending her grandchildren and give a print to her on the spot, or print out selfies where we are standing in front of Matterhorn mountain peak in Switzerland and give a copy to all members of the group who were there.

The camera is expected to be available by the end of 2016: Polaroid web site is up-to-date with the availability.
polaroid snap plus camera prints photos

Little Free Library Recycles Books in Delightful Manner

2015-02-06

Secondhand paper books have very little value anymore. Shops that used to buy and sell second hand books tend to trade rarities and collectors’ items, not bestsellers or general fiction and nonfiction. Fortunately, there is a way to do something with your old books: Little Free Library. Anyone can use a Little Free Library if there happens to be one in the neighborhood, or establish one if none exists.
little free library, Britain phone booth
Photo by Christine Modey.

Little Free Library is a concept created by people who like to promote reading. So far, the concept has spread more than 70 countries across the world. Over 20 000 libraries Little Free Libraries have been established.

The great thing with the initiative is how book lovers’ creativity comes alive when they think about the set up of their own libraries.

If you want to start you own library, Little Free Library has 5 easy steps to get started on the program home page.

Mental Floss has collected a photo gallery of Little Free Libraries here.

little free library newspaperbox
Photo by Josh Larios.