Tag Archives: title

Who creates the titles for books and how?


A good book title triggers so much curiosity that a reader wants to grab the book right away and read what it is all about. Of course, a book with a boring title (for instance, Gone with the Wind, or Brideshead Revisited) can become a bestseller, but then, other factors in the book and its marketing have succeeded better than the title creator.

bookstore inside department store
Klaava Media has contributed to many ebook projects, and in these cases, the majority of book titles have been created by the authors. The vast majority of the titles authors finally settled with, however, were not the first ones they suggested.

After discussing the importance of the title with an author, throwing ideas into the air, and digging deep into the key theme of the book, authors usually discover a title that everyone is happy with.

The process of discovering a title is roughly the same for a nonfiction and fiction book. The purpose of the title slightly differs: nonfiction can be descriptive whereas fiction should be exciting.

Rare books dealer Jonkers has published an infographic that explains how titles for a number of classics were created. Also in the case of classics, some titles were suggested by authors, some by publishers, and some were discovered in collaboration.

classic book titles, infographic by Jonkers
Infographic by Jonkers Rare Books.

Some of the classics mentioned in the infographic:

George Orwell’s 1984 was originally The Last Man in Europe.
William Golding’s Lord of the Flies was Strangers from Within.
Charles Dicken’s Little Dorrit original name was Nobody’s Fault.
Jane Austen’s Pride and Prejudice originally was First Impressions.
F. Scott Fitzgerald’s The Great Gatsby was Trimalchio in West Egg.

Eight essential factors that lead to book purchase decision


Have you ever thought what was your decision process when you purchased a book? What was it that made you choose exactly that book?

Many readers can be reluctant to admit that the title and the cover had a great importance on their decision, but the behavior has been a well documented fact for years. The importance of other factors, such as reader reviews, price, and blurb may have been affected to some extent by the emergence of online bookstores and ebooks.

Book writing service Book in a Box has written many books for people who wanted to become authors, and the service has tracked which books have sold well and which ones haven’t. The result is a list of eight factors that affect the book purchase decision. Usually, the most important factor is the title and the least important is the price. Here are the eight factors:

1. The title
2. Who recommended the book to you
3. The book cover
4. The book description
5. Other readers’ reviews
6. The author bio and picture
7. Content sample (“see inside” or “view sample”)
8. The price

book buy decision, book in a box, infographic
Infographic by Book in a Box.