A good book title triggers so much curiosity that a reader wants to grab the book right away and read what it is all about. Of course, a book with a boring title (for instance, Gone with the Wind, or Brideshead Revisited) can become a bestseller, but then, other factors … Read >
Tag: title
Eight essential factors that lead to book purchase decision
Have you ever thought what was your decision process when you purchased a book? What was it that made you choose exactly that book?
Many readers can be reluctant to admit that the title and the cover had a great importance on their decision, but the behavior has been a … Read >