The travel guide The Gems of Nice and the French Riviera has the answer.… Read >
Category: Marketing
Author Erkki Leppänen: Marketers Are Storytellers
Erkki Leppänen is a seasoned sales and marketing professional, who has trained hundreds of new talent during his career. He has also authored guidebooks for marketers. We asked Erkki Leppänen his tips on writing non-fiction books and on good reads about sales and marketing topics.
You have authored a number … Read >
Mobile Phone Success Story
In the 1990s, Nokia outrivaled the traditional telecommunications companies Motorola and Ericsson by introducing innovative mobile phone products that allowed personalization and gaming, and by exploiting new technologies which created businesses that didn’t exist before, such as ringtones.
Once the dot-com bubble had burst and 3G licence bidding had driven … Read >