Tag Archives: social media

The travel destinations and activities that are trending in 2018 according to social media

2018-01-29

In 2017, the travel destination that continuously showed up as a trendy place to go was Portugal. It won so many travel awards that everyone is convinced it really is an exciting destination (if Portugal is a new destination for you, download a travel guide to Algarve, Portugal’s south coast here). The hot travel destinations of 2018 that are trending in social media are located in Europe, America, and in other locations around the world.

river cruise boat in Budapest, photo by Viking River Cruise
Pinterest is a popular social media service for sharing images in albums that may include memories, ideas, plans, wish lists, or product catalogues. Pinterest members save and share tagged photographs on their accounts.

If we search photos on Pinterest that have been saved with a specific tag, for instance, Iceland or Portugal, we get an indication of the destination’s attractiveness. The more photos tagged with Iceland, the more people are paying attention to Iceland. By pinning a photo, Pinterest users are thinking of that particular destination for one reason or another.

According to data listed by Coveteur, the following destinations have seen the biggest increase in photo saves on Pinterest, indicating growing interest for the places and activities.

1. River cruises.
When most tourists think about cruises, they tend to think about the Mediterranean or the Caribbean Sea, but a river cruise along the Nile in Egypt, Rhein in Germany, or perhaps a canal cruise in the Netherlands is certainly a new experience for most travelers.

2. Deserts.
A large number of people are showing interest in visiting a desert, because photo saves have considerably increased for destinations like Morocco, Dubai, Atacama Desert, and Joshua Tree in the US.
Sahara desert. Photo by James Byrum.

3. Mediterranean islands.
The famous islands in the Mediterranean Sea, like Mallorca, Crete, Malta, Sicily and Rhodos are one of the pioneers of mass tourism. Tourists have been flocking to these islands for decades, and still do. The reason is simple, they are still very nice places to spend a vacation. The trending islands in the Mediterranean are, however, the Croatian islands and Mykonos in Greece.
Mykonos island in Greece. Photo by byus.

4. Mexico City.
It is the only city destination that has seen strong growth of interest among Pinterest members.

Mexico City. Photo by Paul Sableman

Via Travel User Guide.