Probably every country in the world, apart from closed societies like North Korea or disorganized regions like Somalia, has a state-powered marketing organization whose responsibility is to attract more tourists to the country. Nothing wrong with that, tourism is one of the largest industries in the world today, and some … Read >
Tag: marketing
In Addition to Writing Well, It Doesn’t Hurt to Master These Skills
It is true that published authors have other skills besides their ability to write well. The important thing is that getting published is not black magic – if you approach it like a business or a large project at work where you really want to succeed, you see the big … Read >
Author Erkki Leppänen: Marketers Are Storytellers
Erkki Leppänen is a seasoned sales and marketing professional, who has trained hundreds of new talent during his career. He has also authored guidebooks for marketers. We asked Erkki Leppänen his tips on writing non-fiction books and on good reads about sales and marketing topics.
You have authored a number … Read >