Fitur travel fair in Madrid is a show that sings and dances its way into tourists’ hearts

Every January travel industry professionals gather in Madrid, Spain, to get the latest information on travel and to make deals and collaboration arrangements. It is a big trade show with eight large halls filled with sales booths of tourist destinations and travel related businesses. The fair is open for public only for two days (five days for professionals), but those two days are filled with music and dance.

Take a look at the video below:

Sure, it is possible to find valuable information and get travel tips from representatives at the booths, but as far as residents of Madrid who visit the fair are concerned, the best things are freebies and shows.

Stands that provide free food, beer, juice, and gifts are popular. As the morning turns into afternoon, queues at these booths grow longer by the minute.
travel trade show Fitur in Madrid, Spain. Czech booth, free beer.
The biggest shows were given by destinations, like Asturias (an autonomous region in northern Spain), Andalucia, and Costa Blanca, not by businesses. Tourism is a key industry in Spain, and every region wants its share of the revenue travel generates. Three out of eight large exhibition halls were dedicated to Spain.
Fitur travel fair in Madrid, Spain, Japan attracted crowds.
Meanwhile, outside the busy fairgrounds, Madrid’s taxi drivers were on strike. The drivers had purposely chosen the first day of the strike to take place the day before the fair started. They blocked the traffic on a major road that led to the fairgrounds. Metro (underground) brought visitors to the travel fair instead of taxis. People didn’t seem to be bothered with taxi drivers’ loud demonstrations that went on for 24 hours a day. Taxi drivers opposed new competition, like Uber and Cabify.
taxi strike outside Madrid fair halls during Fitur
Fitur fair is primarily a meeting place for travel professionals who arrive in Madrid from every region of the world. Two days of song and dance at the fairgrounds is plenty of fun everyone who is looking for ideas where to travel next, like Valencia in Spain or Portugal’s South Coast.
fitur travel fair in Madrid, Spain

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