A few years ago, the University of Illinois conducted an experiment that was doomed to fail. University students received Apple iPad tablets with instructions to use them for their studies. The students didn’t get any other instructions, tools, or support. Yet, the experiment was a success.
The experiment was conducted … Read >
Tag: research
The Third Wave of Media Will Wipe Out Old Media
US-based consultancy Bain & Company has conducted a comprehensive interview of consumers in order to understand the trends in media industry. The conclusion of the report is that the third wave of media will wipe out traditional analog media surprisingly fast.
The three waves of media:
1. Physical media, like … Read >