Young generations didn’t grow with printed newspapers, magazines or books, but a mobile phone firmly attached to their hands. It is not a big surprise that the Millennial generation consumes media content on their smartphones whereas Baby Boomers rely on desktops, laptops and even traditional media. Somewhat surprising is, however, … Read >
Tag: research
The Secret of the Bridge of Avignon in France
Scientists are not always trying to invent new things, because there is a lot we can learn from history as well. For years, historians, archeologists, architects, geologists and engineers have searched the archives, researched the Rhône river and its banks, calculated the river flow, the strength of old constructions and … Read >
Research: Tablets Have a Positive Impact on Studies
A few years ago, the University of Illinois conducted an experiment that was doomed to fail. University students received Apple iPad tablets with instructions to use them for their studies. The students didn’t get any other instructions, tools, or support. Yet, the experiment was a success.
The experiment was conducted … Read >
The Third Wave of Media Will Wipe Out Old Media
US-based consultancy Bain & Company has conducted a comprehensive interview of consumers in order to understand the trends in media industry. The conclusion of the report is that the third wave of media will wipe out traditional analog media surprisingly fast.
The three waves of media:
1. Physical media, like … Read >