Bret Stephens, a Pulitzer Prize-winning writer, recently joined The New York Times. One of his first articles for the newspaper was a collection of tips for writing news, articles and columns. Altogether, Brett Stephens shares 15 tips for writers, from which I selected 7 that apply to all nonfiction writers.

1. Get to the point.
Every sentence counts, and must deliver value to the reader. Some writers (and editors) believe the first sentence is the most important to hook a reader, but surely the attention span of readers is longer. Nonetheless, in order keep the reader’s attention the story and the delivery of information must move forward without slack.

2. Write to the broad community of people.
Don’t try to impress experts of your own field with industry jargon. A normal person has to easily understand what your message is. This applies to most articles and books ever published. Naturally, there are publications that target at experts of a niche, but that is another story.

3. Authority counts.
Readers have to trust the writer’s expertise on the subject he or she is writing about. Credentials help, but usually the authority has to be built with time.

4. Establish a confident voice.
Avoid passive voice in your writing, and unnecessary filler words that don’t add anything to the information you are delivering to the reader. Confident voice is not too modest and not too hyped-up, but – confident.

5. Doublecheck the facts.
It also means checking the spelling of names, verifying the dates and times.
[I would check the links at some point as well, because nonfiction articles and books usually have links to sources and more information. As an editor of nonfiction book manuscripts I have done some fact checking and the worst errors have originated from Wikipedia that some authors had used as their only source]

6. Drop all empty phrases.
It may feel that using a cliché is a shortcut to delivering a wealth of information, but more often it is an entirely empty phrase that is wasting everyone’s time.

7. Respect your editor.
Even if you are self-publishing, you should hire an editor to improve your text. If your article or book manuscript is being reviewed by the publisher’s editor, learn from it.