Since everyone is on Instagram, authors should be on Instagram, too? And, of course, their books. Sure, many publishers are marketing books on Instagram, but how many have actually published a book on the popular selfie-platform? Jason Sperling, a creative director at an ad agency, decided to publish his book Look At Me When I’m Talking To You: Building Brand Attraction in an Age of Brand Aversion on Instagram as a series.

The book consists of illustrations (in the photo field) or animations and text (in the comments field). You can read the book Look at Me on Instagram.

The Instagram author Jason Sperling told Digiday that Look at Me book will be 160 pages. One page per day will be published. The author wants to showcase how businesses can introduce their brands and products to consumers in a new way.

Jason Sperling has an illustrator who is creating the images for the book, so the author can focus on the story. The story is about an ad agency that is competing over customers. There are plenty of meetings and product positioning talk in the book.