Tag Archives: published

How ebook readers choose which book they want to buy?

2017-11-20

A traditional wisdom says that a book’s author, title and cover are the key factors for a customer to make a purchase decision. A survey conducted in Germany among people who mostly read ebooks published by indie authors shows slightly different decision making preferences.

Amazon Kindle ereader in hand, books in the background
The survey among 2342 people in Germany discovered that the most important factor for their purchase decision was the book description. Writing a blurp is a difficult job already, and this piece of data only raises the standard.

Here are the survey results for the question how readers choose which book to buy:

89% of readers decide to buy a book based on the book description.
65% trust the author’s name.
49% of readers trust reviews.
48% can be convinced by a smart book cover.
46% of buyers go after the price.
45% title makes a difference.
15% are affected by the book’s bestseller rank.

Die Self Publisher Bible, survey resultsSource: Die Self Publisher Bibel.

The full results of the survey can be viewed (with graphs) at Die Self Publisher Bibel.

Anja at Indies Go German has translated some of the survey results to English with brief analysis.

It looks like Germans who prefer reading indie authors favor Kindle instead of German-based Tolino ebooks and ereaders. In the general German ebook market Amazon Kindle and Tolino are, however, considered to have practically equal market shares.

According to the survey, for German ebook readers, bookstores are the most important way to find new ebooks. So, searching, exploring book descriptions, reading reviews, downloading samples and all the functionality at an online bookstore really matters to readers.

If you think about the times gone by when the only place to find new books was a bookstore, the decision-making process is quite similar with ebooks. At a brick-and-mortar bookstore, you wander along corridors and scan the bookshelves. Something catches your eye, you stop, and pick up the book. You browse the book, view the cover and perhaps read a paragraph here and there. If everything matches with what you were looking for, it’s a deal.

Do you have to change your entire life to become a writer?

2017-08-17

Becoming a writer tends to be a gradual process. Usually, it takes time to learn the craft, decide what kind of writing is the most attractive, find a way to publish the works, and see if writing can be the one and only work to make a living. Because it is a gradual process, the method of working, the tools, and the working environment are typically discovered along the way.
Woman leaning on pile of books
An excellent article by Ayodeji Awosika suggests that aspiring writers must give up 7 things in order to become published and successful.

He makes valid points on what it generally requires from an aspiring writer to develop into a published writer. Here are the 7 points Awosika makes.

You have to give up your:
1. Entitlement. Especially, in the beginning, you are not entitled to anything. You have to fight for everything.
2. Romanticism. There are plenty of romantic stories of authors and how they have achieved their success, but they are never the full story.
3. Fear of marketing. No matter which publishing path you choose, you will have to market yourself and your work.
4. Time. Becoming a writer can take years.
5. Need for approval. In the beginning, genuine approval is difficult to get.
6. Laziness. Writing means a lot of work.
7. Excuses. If you want to become a writer, there are no excuses for doing something else.

If I had to list only 3 things that are required to developing into a writer, they would be the following:

Time. You have to allocate plenty of time for writing. It means you must give up something else, like watching television, playing video games, hanging out at cafés, shopping, or anything else that doesn’t add value to writing.
Perseverance. Writing is a long-term decision. Learning the craft, getting a work published, achieving sales never happens overnight. It is really amazing how disciplined most writers are when it comes to their work.
Continuous learning. No one can say that he or she completely masters the craft and business of writing. It is not only the techniques of writing that require continuous learning, but also work methods, processes, marketing, business, and tools.

So, many things in an aspiring writer’s lifestyle should change in order to make room for everything that writing requires.

In Addition to Writing Well, It Doesn’t Hurt to Master These Skills

2015-02-10

It is true that published authors have other skills besides their ability to write well. The important thing is that getting published is not black magic – if you approach it like a business or a large project at work where you really want to succeed, you see the big picture and pay attention to multiple elements that come into play.

A published book or a whole writing career, however, is built on writing skills. Some authors learn the craft at work as they write instructions, product descriptions, web pages, or anything that requires planning for an audience and creating a structure for the piece. Other writers begin by taking writing lessons – if you do, it is highly recommended to take a course that includes multiple genres, such as non-fiction, theater, fiction, travel and articles for magazines.

Woman using watching laptop computer screen

With this in mind, let me summarize Lifehacker’s excellent article on starting a writing career. Here are the skills Lifehacker considers to be important for a writer to succeed.

Social Skills

– Network with other writers and professionals in the business.
– Use social media as your networking platform and to build follow-up.
– Ask around for writing opportunities and what book publishers are looking for.

Resourcefulness

– Use the experience and skills you already have to find your own place in the world of writing. For instance, if you like the great outdoors and photography, have you ever considered travel writing?
– Adapt to the changing world and new requirements. For instance, today it is becoming common that publishers expect writers to take their own photographs and video clips for an article and for a book manuscript.

Marketing Skills

– Brand yourself. Branding is often a misunderstood concept, but in this context it is important to be professional and consistent within the chosen brand.
– Learn about search engine optimization (SEO).
– Market your articles and posts to web publications (both paying and non-paying guest posts).

Thick Skin

– Show your work, you never know who’ll see it.
– Welcome criticism – both good and bad.

Persistence

– Typically, it takes time to learn the craft of writing, but it also takes time to break through.