Travelers who are unfamiliar with Asian cultures and customs tend to experience many surprises on their first trip to any Asian country. The land of smiles, Thailand, has many customs that travelers may misinterpret if they are new to the Thai culture. Once tourists understand a few basic things about Thailand and its people, a week on a beach, nights at bars, dinners at seafood restaurants and trips to nearby sights are more convenient and communication with locals is smoother.
That is exactly what the objective of the book The Best of Pattaya, Thailand and the Essentials of Thai Culture, published in Klaava Travel Guide series was. The guidebook interprets for travelers, for instance, what the Thai smile really means in many situations and why it is important to know the protocol of wai (the polite Thai greeting).
The travel guidebook shows the sights of Pattaya, as well as the food, the shopping, the hotels and restaurants in photo galleries and video clips. Tips for surviving in the traffic, hiring a motorbike, finding a room, playing a round of pool or viewing a Thai boxing match, among others are included as well.
View a video that shows select sections from the Pattaya travel guide:
Writing a book is one thing, but taking all the photographs for the same book is completely different kind of process. When Klaava Media started out the book series Klaava Travel Guide, we decided it would have to be a concept for a visual guide. Information about a destination must be supported by photographs and videos, or even better: visual information is supported by textual information.
Lately, we have been working with Erkki Leppänen, the author and photographer of the travel guide The Best of Pattaya, Thailand and the Essentials of Thai Culture. In some book projects, the author or the photographer selects the images that will be published in the book, in other projects, the publisher (a graphic designer) picks up the most suitable photos.
If the objective is to have about 150 photos in the guidebook, how many frames the photographer provides to the book layout process? Based on this and earlier projects, the rough estimate is that there is usually 10 times more photographs than gets picked up to the final book. Naturally, if the photographer or the author has previous experience on producing images for a travel guide, the number of photos delivered to the publisher can be the same as the number of actually published photos. Still, the photographer has probably taken 10 times more photos on location.
Video is a different medium, because clips can be cut, pasted and mixed in order to create a lively short film from multiple clips.