US-based consultancy Bain & Company has conducted a comprehensive interview of consumers in order to understand the trends in media industry. The conclusion of the report is that the third wave of media will wipe out traditional analog media surprisingly fast.
The three waves of media:
1. Physical media, like printed book or newspaper, CD or DVD.
2. Content converted to digital, such as downloadable ebooks, MP3-music, game apps.
3. Originally digital content, like Scribd, Oyster, Spotify and Netflix.
Infographics by Bain & Company: