Tag Archives: Germany

How ebook readers choose which book they want to buy?

2017-11-20

A traditional wisdom says that a book’s author, title and cover are the key factors for a customer to make a purchase decision. A survey conducted in Germany among people who mostly read ebooks published by indie authors shows slightly different decision making preferences.

Amazon Kindle ereader in hand, books in the background
The survey among 2342 people in Germany discovered that the most important factor for their purchase decision was the book description. Writing a blurp is a difficult job already, and this piece of data only raises the standard.

Here are the survey results for the question how readers choose which book to buy:

89% of readers decide to buy a book based on the book description.
65% trust the author’s name.
49% of readers trust reviews.
48% can be convinced by a smart book cover.
46% of buyers go after the price.
45% title makes a difference.
15% are affected by the book’s bestseller rank.

Die Self Publisher Bible, survey resultsSource: Die Self Publisher Bibel.

The full results of the survey can be viewed (with graphs) at Die Self Publisher Bibel.

Anja at Indies Go German has translated some of the survey results to English with brief analysis.

It looks like Germans who prefer reading indie authors favor Kindle instead of German-based Tolino ebooks and ereaders. In the general German ebook market Amazon Kindle and Tolino are, however, considered to have practically equal market shares.

According to the survey, for German ebook readers, bookstores are the most important way to find new ebooks. So, searching, exploring book descriptions, reading reviews, downloading samples and all the functionality at an online bookstore really matters to readers.

If you think about the times gone by when the only place to find new books was a bookstore, the decision-making process is quite similar with ebooks. At a brick-and-mortar bookstore, you wander along corridors and scan the bookshelves. Something catches your eye, you stop, and pick up the book. You browse the book, view the cover and perhaps read a paragraph here and there. If everything matches with what you were looking for, it’s a deal.

Tolino makes Epos, an 7.8-inch ereader available to ebook patrons in Europe

2017-10-12

Recently, we wrote about a new ereader product category – devices with 8-inch display size – that was turning into a mainstream thing. As it happens, Tolino, a major ereader brand in central European markets has introduced a product that comes with a 7.8 inch E ink display. The highlights of the Tolino Epos ereader are large and sharp screen, waterproof unit, front light (for reading in dark), possibility to categorize ebooks into collections and a built-in translator for a few languages.
Tolino Epos ereader in hand
Tolino Epos has all the features that one may expect from a high-end large screen ereader: high-resolution touch screen, wireless ebook shopping, front light for reading in poor light, and many features that allow readers to adjust the actual reading experience.

The product’s list price is 230 Euros which is competitive when compared to similar, other brand products, such as the 7-inch Amazon Kindle Oasis, or the 7.8 inch Kobo Aura One.

Tolino products are available in central European countries, but you can find out the availability of the product in your country at Tolino’s web page.

News about the product via Heise Online.

Tolino Epos key features and specifications

Tolino Epos ebook collections

7.8 inch E Ink Carta display. Capacitive touch screen.
Display resolution 1872 × 1404 pixels (300 ppi). 19.81 centimeters screen diagonal.
Integrated front light with automatic and manual adjustment of color temperature of the display light.
Processor: 1000 MHz Freescale i.MX6
RAM 512 MB
Storage (internal) 8 GB where 6 GB is available for ebooks. Additional storage space included at Tolino Cloud 5 GB.
Wi-Fi: WLAN (802.11 b/g/n).
Micro-USB port.
Ebook formats: EPUB, PDF, TXT, Adobe DRM and ebooks from public libraries (e. g. Onleihe Germany).
Waterproof (by HZO).
Dimensions 140 × 209 × 8.2 mm
Weight 260 g
Li-polymer battery, 1200 mAh.
Battery capacity up to 4 weeks.

Tolino Epos ebook shopping
Reading features:

Adjustable font size
Create own fonts
Create and manage highlights
Add annotations and create notes
Categorize ebooks in collections
Built-in dictionary
Language translation function
Reading in portrait or landscape format
Table of contents
Bookmarks
Full-text search inside ebooks
PDF to text function