Tag Archives: ebook

What is the difference between the Kindle ereader and Fire tablet if I want to read ebooks?

2017-05-18

The Amazon Kindle ereading device and the Fire tablet have been designed for different tasks. Nonetheless, there is one application in both products that lets users to do exactly the same thing: read ebooks. If reading ebooks is the most important task you are going to do on your device, here are a few tips for choosing the right product.
amazon fire hd 8, 3 tablet colors
In June 2017, Amazon starts deliveries of new improved versions of two popular tablets: the Fire 7 and the Fire HD 8. Since they are priced very competitively at $49 (7 inch model) and $79 (8 inch model), and both can be used for ereading, the question is: should I purchase the Fire or the Kindle for reading books?
Amazon KIndle Oasis
Lets forget about the price for a moment and study the three key differences between the Fire tablets and Kindle ereaders.

1. Display.
The display on an ereader is designed to resemble paper and ink. It is black and white only and can’t display moving images. The amazing thing is that the E ink display commonly used in ereaders is actually better than paper and ink. For instance, in sunlight, it is difficult to read a book printed on white paper, but ereader screen is fine even in direct sunlight. You can change the text size on an ereader, but not on paper. A typical display size on an ereader is 6 inches. A tablet display has colors and it can show videos, but in sunlight there is not much hope. Common display sizes in tablets are 7, 8 or 10 inches.

2. Multipurpose product vs. single-use product.
You can only read on an ereader – and listen to music or audiobooks, but the whole purpose of an ereader is to give the best possible reading experience, nothing else. A tablet is a multipurpose computer that can be used for almost the same tasks as a laptop. If you will be using your device only at home, think of the way you are going to use it, and choose accordingly. If you will take the device along for your travels, which one is more useful for you: single-use or multipurpose product?

3. Battery life.
Typically, battery life of an ereader is weeks rather than days. A tablet has consumed the energy stored in its battery in a couple of days. Both times of course heavily depend on the way the devices are used. Both can be recharged via USB from a laptop, wall socket, or from a portable power bank.

Now, let’s consider the price. At the moment, Amazon has priced the products as follows.

The Kindle ereaders start from $79 and up to $300. All models have 6-inch black and white screen designed for reading.
The Fire tablets start from $49 and go up to around $100 depending on the configuration. You may choose between a 7-inch and 8-inch color display. If you are interested in differences between the Fire tablet models, here is a page that lays out all the details.

Don’t forget that the Kindle is not the only ereader in the market. For instance, Kobo ereaders are used across the world by book lovers who shop in other stores than Amazon, and read EPUB-formatted ebooks.

In addition, if you already have a tablet or smartphone, you can try how reading ebooks feels on it by downloading the Kindle reading app on your device. Simply search for the Kindle app from the application store.

Amazon Fire HD 8 tablet, 2017 model

Key features and technical information for the Fire HD 8 tablet

– 8-inch touch screen, 1280 x 800 resolution at 189 ppi.
– HD video playback.
– CPU & RAM Quad-Core: 1.3 GHz , with 1.5 GB of RAM
– 16 GB (11.1 GB available to user) or 32 GB (25.3 GB available to user) of internal storage.
– Battery life up to 12 hours of reading, surfing the web, watching video, and listening to music.
– Battery charge time under 6 hours using the micro-USB power adapter included in the box.
– Wi-Fi Connectivity.
– USB 2.0 (micro-B connector) to connect to a computer, or to charge your device with the included power adapter.
– microSD slot for additional storage space.
– Compatible with content formats: Kindle (AZW), KF8, TXT, PDF, unprotected MOBI, PRC natively, Audible Enhanced format (AAX), DOC, DOCX, JPEG, GIF, PNG, BMP, Dolby Digital (AC-3), Dolby Digital Plus (E-AC-3), non-DRM AAC, and many video formats.
– 640×480 pixels front-facing camera. 2.0 megapixel rear-facing camera
– Location-based services via Wi-Fi
– Colors: Black, Marine Blue, Punch Red, Canary Yellow
– External volume controls.
– Bluetooth, A2DP compatible for stereo headphones.
– Speakers
– Microphone.
– Size: 8.4″ x 5.0″ x 0.4″ (214 mm x 128 mm x 9.7 mm)
– Weight : 13.0 ounces (369 grams)

Thanks to EU, also Amazon has to compete on fair terms in the European ebook markets

2017-05-06

European Commission has made a decision on complaints about Amazon’s business practices in the EU markets. The decision published on 4th May 2017 confirms that the new terms Amazon had offered to the EU have been accepted. The new terms between Amazon and book publishers who operate in the EU market can not have the most favored nation clause anymore, which means that the publishers don’t have to guarantee Amazon the lowest ebook price.

amazon kindle voyage and paperwhite
European Commission agreed the following commitments offered by Amazon confirmed to EU’s competitive regulation:

[Amazon will] “Not to enforce (i) relevant clauses requiring publishers to offer Amazon similar non-price and price terms and conditions as those offered to Amazon’s competitors or (ii) any such clauses requiring publishers to inform Amazon about such terms and conditions. The commitments cover in particular provisions related to alternative/new business models, release date and catalogue of e-books, features of e-books, promotions, agency price, agency commission and wholesale price.
To allow publishers to terminate e-book contracts that contain a clause linking discount possibilities for e-books to the retail price of a given e-book on a competing platform (so-called Discount Pool Provision). Publishers are allowed to terminate the contracts upon 120 days’ advance written notice.
Not to include, in any new e-book agreement with publishers, any of the clauses mentioned above, including Discount Pool Provisions.”

The case is all about money and control. Amazon has used (and is still using in other markets) its dominant position in the market to enforce the best price and terms for ebooks it sells to consumers. EU has now ended the practice in Europe.

We can confirm that Amazon monitored the lowest price -clause. We have received a note from Amazon that told us to lower the price of an ebook at Amazon, because it was priced lower at another bookstore. There was not much choice, but to lower the product price for Amazon.

We shouldn’t forget that thanks to Amazon, the world has a dynamic ebook market today. Ten years ago, Amazon introduced the first Kindle ereader (a history of Kindle gives you an overview of all models – just look at the first one, oh dear). A pretty good selection of ebooks was available at 9.99 right from the start. It was a beginning for something new that is still developing strongly.

European Commission’s note on the Amazon decision. The investigation process started in June 2015.

Travel guidebooks for destinations in Europe

2017-03-15

Europe is the most popular travel destination for vacation-goers worldwide. First, royalty and then, tourists have been visiting Europe’s majestic cities, medieval villages, castles, fortresses, mountains and beaches for centuries. The infrastructure and services for travelers are in place.

Castillo de Santa Barbara, Alicante, Spain

Castillo de Santa Barbara, Alicante, Spain


Trends in travel change with time, and some destinations that earlier used to welcome visitors, may today wish tourists would go home. That’s an exception. In general, traveling in Europe is safe and people are friendly.

Even though English is the most widely understood language in Continental Europe, there is plenty of variation in regions. In eastern countries, German, Russian and French maybe more common foreign languages than English. In south Europe, English German and French are spoken in tourist regions, but outside them, travelers have to know enough local language to manage daily life.

Rick Steves has published many guidebooks for European destinations, but there are other, contemporary and visual travel guides published as ebooks worth reading. Travel Guidebooks Europe visual travel guidebooks cover north Europe and south Europe, and parts of Asia as well.

Getting to know the local culture is not as easy as many tourists believe. You get to know some German ways and you believe that it is all the same all over Europe. Not quite. Every nation in Europe has its own culture, etiquette and accepted behavior. If you intend to stay a bit longer in a destination, it is a good idea to prepare beforehand and read a cultural guide to the country.

Cultural guides are also featured in the book series of visual travel guides for Europe.

Klaava Travel Guide ebooks are available for download here.

Ebook news digest: travel blogging vs writing, publishing vs self-publishing, best travel camera

2017-02-26

Ebook news digest February 26, 2017

digital nomad working at a terrace near fruit farms of Murcia
Published Author Book Writing Tips
(Heidi Cohen)

Heidi Cohen has compiled the best book writing tips from successful authors into this article. If there is one thing that caught my eye in these valuable tips, it was the fact that so many authors emphasized two things: ensure you have a clear message or goal for your book and start marketing instantly when you know that you are going to get the book published (one way or the other).

Best Travel Camera 2017
(Mel365.com)

Many travel writers (and writers of other genres) take their own photos for their articles and books nowadays. Writers may not want to dive deep into mysteries of photography technology, but capture moments, facts and sceneries with decent equipment. What is the best camera for travelers is the question that the long article answers in many ways.

Pros And Cons Of Traditional Publishing vs Self-Publishing
(The Creative Penn)

Joanna Penn’s article on traditional publishing and self-publishing is almost like “Everything you ever wanted to know about book publishing” in one article. An excellent article to read, even if you already have published a book. I would categorize Klaava Media as a hybrid publisher, because we take every author and ebook as an individual project and tailor the co-operation with the author accordingly.

Ask a Digital Nomad: How Do You Choose Where to Go Next?
(The Ramble)

Digital nomads who have traveled and work for a year or more talk about the places they like to stay. How do they choose their destinations, why and how long do they stay in one place? Many nomads agree that moving too often is not the best way to go, but where they go is a surprisingly wide and open field. I am waiting for the moment when a digital nomad says he or she has spent a winter in Lapland.

3 Big Differences Between Travel Writing and Travel Blogging
(Travel Blog Success)

This article gives plenty of insight on the freedom of blogging and on the realities when working for someone else. That’s the fundamental difference, and truly understanding it will save many writers from a lot of agony.

What is the Finnish way of doing things? American author reveals it all in the 6th edition of his book about Finland

2017-02-10

Author, journalist Russell Snyder moved to Finland from California in 1982. He has spent over 30 years exploring and enjoying the Nordic country. He has traveled far and wide searching for experiences, but has uncovered many cultural treasures right in Helsinki where he has mostly lived. “Finland is both a great place to visit and to live. The longer you stay here, the more you become hooked on the Finnish way of doing things.”
cover image of book: The Lighter Side of Finland 6th Ed
Here is what the author had to say about the new edition of his book about Finland.

You have just launched the 6th edition of The Lighter Side of Finland. When was the first one published?

The first edition was published 22 years ago. It reflected Finland as it was back then. However, Finland is constantly changing and redefining itself, so the book has been updated and revised to reflect those changes.

Why have you picked this year to publish this new edition?

Finland is celebration its 100-year anniversary of becoming an independent nation, so I wanted to celebrate the occasion with this book.

You use a lot of humor in your writing.

I believe humor is the best way to encourage people to keep reading. And if people are entertained and get a few laughs, they may even remember something.

What have been your favorite experiences in Finland?

Sledding on a hill with my kids. Walking around in a forest in Lapland during the autumn to experience the fantastic colors. Fishing on the Ruunaa River and smoking the freshly caught trout on a campfire. Dancing on a Saturday night in a small village and meeting new friends. Trying out the magnificent smoke saunas the Sauna Society. And many more.

You have also written Analysis of the Finnish Tango and I, Helsinki. Any plans to write another book?

I hope to write a book about Estonia soon.

sauna etiquette in Finland
The book covers the basics of sauna etiquette as well as many other unique Finnish customs.

Ebooks news digest: writer-editor relationship, travel stories from tourist perspective, changing role of agents

2017-02-04

Ebook news digest February 4, 2017

photographer taking a photo in flower field
A Storyteller’s Guide to Travel and Photography
(Wandering Educators)

Perhaps it is every professional travel photographer’s dream to be able to publish a book full of beautiful photos from exotic places. Travel photographer and writer David Noyes had another idea: he wanted to create a book that features photographs taken only in places where tourist sightseeing buses take travelers. His book is titled The Photographing Tourist – A Storyteller’s Guide to Travel and Photography, but it is only available as a paperback. Klaava Media is happy to produce an ebook from the manuscript so that travelers can save a little weight and space in their bags.

4 Truths That Will Change Your Perspective on the Writer/Editor Relationship
(Women Writers)

Good book editors can turn mediocre manuscripts into great, successful books, but only if the working relationship between the author and the editor is seamless. Jessica Strawser is the Editorial Director for Writer’s Digest, and she highlights four key elements that make or break the relationship. It is worth mentioning that writers who are planning to self-publish should give some serious consideration to finding someone who can help to finalize the manuscript. Applies both to fiction and non-fiction.

6 Insights into the Changing Role of Agents in 2017
(DBW)

Digital Book World 2017 conference was organized in the end of January. One of the expert panels comprised literary agents who discussed the state of the book business and its future. It is quite surprising how little the agents believe their world is changing despite the rise of digital media, independent publishers and self publishing. They acknowledge the presence of social media, at least.

10 Undervalued Up & Coming Digital Nomad Locations for 2017
(Maqtoop)

Of ten locations listed in the article I would pick Malaysia, and a place in mainland Malaysia (not Borneo as the article recommends). Excellent Internet (depends on the location, of course), fabulous food, nice people, English spoken widely, low living costs, and good transport connections to the rest of the world. A place in the Kuala Lumpur region could easily serve as a base for exploring the rest of Asia. The top choice in the article for digital nomads is Algarve, Portugal, but can it really match Spain or France as a safe, affordable and civilized destination for remote work can be subject of a heated debate.

5 Things You Can Do to Bring Your Writing Ideas (and Career) to Life
(Writer’s Digest)

Many books have been published on the techniques and details of writing a book, but not so many about the mental challenges a long project sets on aspiring authors. Nina Amir has written a book Creative Visualization for Writers that gives advice on having a right kind of mindset and doing mental exercises that help along in the long and complex process of writing.

woman thinking what to write

A publisher caught loaning its own ebooks from library for profit

2016-11-21

In some countries, like Sweden, public libraries have an advanced system for citizens to loan ebooks. All parties, libraries, citizens and publishers have been happy to the system, because it works, allows budgeting for libraries, and enables some business for publishers. Now, a Swedish publisher has discovered an old-school method to cheat the system. The publisher’s family members loaned as many their own company’s published ebooks as they could from the library in order to generate revenue from the loans.
acer b3-a20 tablet, 10 inches, Android 5.1
This is how the library system works in Sweden. Digital media distrubutor Axiell maintains a platform that connects publishers and libraries. A publisher uploads ebooks they want to make available for libraries to the system, and sets the price per loan for each book. Libraries search the system for ebooks. When they discover what they want, and the price is right, they make the ebook available for their community.

Each loan of an ebook generates a small amount of revenue for the publisher of the book.

That is exactly what the family of the small publisher in southern Sweden had been ordered to do.

Helsingborgs Dagblad reported that the scheme was discovered in the library of small community Burlöv in South Sweden. The community is so small that library staff took notice of strange peak in loans on the first day of each month. That’s when six family members of the publisher loaned as many ebooks as they were allowed to loan each month. They could borrow 36 ebooks altogether, but in a small community, they had already consumed half of the monthly budget that library had reserved for ebooks.

Family members had been able to get library cards to other nearby libraries as well. They had implemented the same routine in three libraries, at least.

So far, the estimated total profit the publisher had managed to generate is less than 10 000 euros (82 000 Swedish kronor). More libraries may discover they have been cheated as the news spread.

Police report has been filed, and what-went-wrong analysis has started. Publisher’s all ebooks have been removed from the library system.

The case may not be as straightforward as one might think. The family members had legal library cards. They used their right as citizens and library card holders to loan ebooks from public libraries.

Surprisingly, the platform provider Axiell recalls a similar case that happened in 2014. A publisher had loaned its own ebooks, got caught, and was reported to the police. Axiell, however, didn’t modify the platform to detect behavior like this. When asked why, Axiell representative responds that the platform doesn’t store any personal information that could be used to track users.

Axiell has informed libraries that it will fully compensate them, and pay the estimated loss 82 000 krona back to libraries. Obviously, Axiell seeks to settle the case with the publisher in or out of court.

EU confirms that libraries can lend ebooks provided authors are fairly compensated

2016-11-13

Ebooks have been, and are being, lended by public libraries in many EU countries, but on November 10th, 2016 the EU Court of Justice decided that libraries really have the right to do so. The court regarded that the principles for lending paper books and ebooks are the same. The most important point for authors and publishers of digital books is that the court specifically stated that the authors must be fairly remunerated for library loans.
bookshelf, dictionaries
The case was brought to the EU Court of Justice by Dutch authors’ organization Stichting Leenrecht which collects remuneration for authors. The EU court, however, saw the big picture and stated in its press release:

“That conclusion is, moreover, borne out by the objective pursued by the directive, namely that copyright must adapt to new economic developments.”

The EU Court attitude is warmly welcomed, and hopefully spreads to EU nations as well. Authors’ rights to benefit from their work is the number one priority for everyone in the business, but at the same time, the way the rights are used must be developed as the digital era progresses.

The EU Court states:

“[e-book lending] has essentially similar characteristics to the lending of printed works. That is the case as regards the lending of a digital copy of a book under the ‘one copy, one user’ model.” And specifically reminds “… provided that authors obtain, at least, fair remuneration.”

Currently, there are many practices in EU countries how libraries deal with digital books. For instance, public libraries in Finland don’t compensate ebook rights holders anything when citizens lend their works. That’s why publishers and authors are very reluctant to make ebooks available via libraries – one of likely reasons that has prevented ebook market to emerge in the country. In Sweden, publishers can set the price per loan that libraries have to pay for each loan. If a publisher sets the loan price too high, libraries won’t make the book available, but when the price is right, everyone is happy (including citizens who couldn’t get enough of football star Zlatan’s biography).

Surprisingly, The Federation of European Publishers opposes EU Court’s ebook lending decision. The organization represents national publishers’ associations, which tends to mean big publishers. The organization’s concern seems to be (according to the press release) piracy: ebook lenders would loan ebooks only to crack the DRM and keep the books forever, and not return them to the library.

Two things for the Federation of European Publishers to consider: the same piracy risk is present in all ebooks purchased from bookstores, and it would be a good idea for the organization to get familiar with the ebook lending system in Sweden.

Ebook news digest: improve your writing, become a Kindle master, avoid these travel photo mistakes

2016-08-01

Ebook news digest August 1, 2016

tablet, old man reading by Kat Northern Lights Man

Man reading on a tablet at a restaurant by Kat Northern Lights Man


The importance of dissatisfaction to writing (The Irish Times)

Every writer has his or her own motivation for writing. It is lonely work that tends to continue in the author’s head even after the day’s work has been completed. It is also one of the most independent professions on earth: usually the writer can decide what he does and when. Every professional writer constantly tries to improve his output. Author Michael Grothaus argues that “dissatisfaction is a writer’s most vital resource”.

7 Travel Photography Mistakes to Avoid (Digital Photography School)

All travelers, digital nomads and tourists who haven’t given a second thought to image composition but who want to develop their photography skills in order to publish a blog or an Instagram image feed should ensure that they are aware of the seven sins Kav Dafdar so carefully explains in his article.

10 Tricks To Make Yourself A Kindle Master (Gizmodo)

Sure, we have been using a Kindle ereader (actually, a number of different models) for years, but didn’t know many of the tricks David Nield shows in his article. Our favorite tips? 8 (how take a screen shot of Kindle display) and 9 (sending documents to Kindle).

What I Learned By Writing 500 LinkedIn Articles (Forbes)

A writer who discovered a perfect way of making use of his skills. He used his creative writing skills to get more business on professional networking service LinkedIn. Smart, and reminds us how many ways there are for writers to benefit from their skill.

Which Font Should I Use On My Kindle? (Fast Co. Design)

For some people – especially for graphic designers – fonts can be a passion. For an average reader or writer, fonts are a thing that they don’t take notice at all until something goes wrong. It actually is worth spending a little time on exploring the font selection on your ereader or tablet. As experts in this article argue, the best font is the one you like the best, but quite often it happens to be Georgia or Palatino.

Do you want your non-fiction book published?

Ebook news digest: tips for aspiring writers, Instagram book deal, ebook subscription success

2016-07-24

Ebook news digest July 24, 2016

ereader, woman reading on bench, wolf g, flickr

Photo by Wolf G. https://www.flickr.com/photos/39559585@N00/


8 things I wish I’d known before writing my first novel (Marie Claire)

Author Kate Mosse shares a few tips for aspiring writers, and although her tips focus on novels, they are relevant for non-fiction writers as well. Once a writer has dived deep into the writing process, we would like to highlight two key tips that Kate Mosse shares: Success Is In The Editing Not The Writing and You Don’t Have To Write Chapters in order. In other words, the ugly truth in writing is that editing takes more time than the actual writing, and once you have a solid plan for your manuscript, you can write it any order you like. A tip from us: write the first chapter, introduction and opening paragraph last.

An Instagrammer with almost 2 million followers reveals how to take the perfect travel photo (Business Insider)

Solid advice for travel photography. More travel photography at Instagram.

Seeking to Make Content ‘More Alive,’ E-Book Publishing Tool Takes Off (the algemeiner)

Creating an ebook that features nice, beautifully laid out images, perhaps video clips and even interactivity requires more work than writing a book with a few photos or graphs. That’s why an application that lets the author or the publisher easily and quickly produce a multimedia book is a valuable tool. Ourboox is an online tool that is trying to do just that. It is the first step into right direction, but at the moment it is primarily suitable for home users who want to share their memories with others. That said, Ourboox has potential. Commercial multimedia ebooks still require the use of a professional tool, like the Apple iBooks Author. View samples of travel guidebooks that feature multimedia here.

Edinburg author used Instagram as vehicle to showcase writing (The Monitor)

Victoria Lopez knew very well that Instagram was for photographs and videos, but she used the online service to share snippets of her book manuscript that she was writing. After getting a good number of followers, she was contacted by a book publisher who asked if she was interested in a book deal. She was, but she also realized that it was the opportunity of a lifetime: she contacted other publishers to get the best deal. Our take: An inspiring story, but it is truly exceptional to get a book publishing deal via Instagram.

Who said Indians won’t pay for E-books (Economic Times)

In general, the large population of India maybe reluctant to purchase products online, but there are exceptions. The Economic Times reports of an ebook subscription service Matrubharti that has managed to establish new business on digital products. “As a consumer, I do have resistance to buy readable content online. However, if I’m given a subscription, like in a library, it makes the decision easier.”

Ebook news digest: best reading apps, tips from The Atlantic, unique travel photography

2016-06-12

Ebook News Digest June 12th, 2016

Google Word Lens Translator, a Swedish map translated to Spanish
Five e-reader apps for smartphones and tablets: from Wattpad to Scribd (EveningStandard)

– We would like to add FBReader and Kindle to the list of ereading apps as well.

Lemonade and Sketches of Spain: The Week in Pop Culture Writing (The Atlantic)

– Tips for fine nonfiction reads.

Best eReaders 2016: What’s the best eReader? The 8 best e-book readers you can buy in the UK today: Best eReader reviews (TechAdvisor)

– 4 out of 8 are Kindles, but the other 4 ereaders are fine products as well.

The amazing world of Kiwi photojournalist Amos Chapple (Stuff)

– Intriguing travel photography.

Technology – 6 excellent e-book reading apps for your smartphone (Mid-day)

– Try Google Play or Bluefire reading app as well.

Non-fiction ebooks for your smartphone, tablet, ereader or PC: download here.

Top 10 trends and challenges in book publishing 2016

2016-06-09

Relative to the population, the number of new book titles published each year in Scandinavian countries is big. Books and reading are appreciated in the region, where the number of book publishers is relatively big as well. Each country, however, has its own language, reducing the potential market size for books that haven’t been translated. Ebooks haven’t made a major breakthrough in Scandinavia yet, but signs of change are in the air.
ereader on top of  stack of books
Successful digital media businesses that originate from Scandinavia and have expanded outside their home markets are, for instance, music streaming service Spotify and book streaming service Storytel. Schilling is a software and consultancy company that organizes an annual conference for Scandinavian publishing professionals. Inspired by the recently held 2016 conference, the company has written a report that outlines the trends in book publishing for 2016.

1. Think digital, or move over.

Traditional publishing business must adapt themselves to the digital era and transform their old business models. Often, established businesses only worry about threats, but forget to adopt new opportunities.

2. Streaming services are becoming the norm for books.

Spotify proved that people are willing to pay for a good service, even though it is easy to find music for free. Streaming of books may mean serialized flash fiction stories, or further development of services that we already have, like 24 Symbols, Bookmate and Scribd. Audiobooks are a prime product for streaming.

3. Student piracy and second-hand sales of books slow down the industry.

Young people tend to have time to enjoy books, music and movies, but little money to fulfill all their wishes. Piracy is a problem in some markets and in some genres. The industry should innovate and find solutions that satisfy both the rights owners and everyone else.

4. Mobile storytelling for a new generation of readers.

Mobile devices and multimedia technologies are present in daily life of all of us, but young generations have lived with them all their lives. Book publishers must take multimedia and mobile platform seriously in order to attract young generations to read, listen or watch books.

5. Digital voice technology is a new opportunity for audiobooks.

Audiobooks are quite expensive to produce and so far, the market has been small compared to the rest of the book market. Innovations in digital voice technology – computer voice reading a book, rather than a human voice – have made it possible to express emotions digitally. As the technology improves, it makes it possible for readers to read/listen books like they used listen to radio.

6. Video is the fastest growing content type.

YouTube, Netflix, and Dailymotion are only the tip of the iceberg when online video is considered. Billions of smartphone and tablets produce billions of minutes of video for Facebook, Periscope, Snapchat, and other platforms. Live broadcasts via the Internet are growing as well (at the expense of broadcast TV). One of the few – if not the only – media industry that has managed to avoid video is book publishing. Not for long. For instance, Klaava Media produces video clips that are included with travel guidebooks.

7. Ebooks and printed books will coexist.

There are people who only read printed books, and people who only open ebooks. Most readers accept both. This is the scenario for the foreseeable future as well.

8. Digital mindset for traditional publishing.

For established businesses, it is easy to protect the cash cows of today, and reject anything new that might disrupt it. The thing is that everything has been disrupted already. Only 10 years ago, who would have thought that ebooks will have about 25% market share in the US and UK in 2016? In 2006, ebooks didn’t exist (apart from some niche products – Amazon launched the Kindle in 2007).

9. Creative discovery of new revenue streams.

The business of book publishing is about finding talent and turning their thoughts into products that can be sold to large audiences. It doesn’t have to change, but perhaps it is possible to create additional revenue streams around the core product.

10. 360-degree management of assets.

360-degree management in music business means that a party takes responsibility of an artist’s all income sources: recordings, shows, merchandise, rights, and whatever can be thought of. This business model may have potential in book industry as well.

You can download Schilling’s report here.

A digital voice technology expert explains about speech synthesis on this video:

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