Tag Archives: consumption

Ebooks Are Top 5 Digital Content Type for All Age Groups

2015-06-18

Young generations didn’t grow with printed newspapers, magazines or books, but a mobile phone firmly attached to their hands. It is not a big surprise that the Millennial generation consumes media content on their smartphones whereas Baby Boomers rely on desktops, laptops and even traditional media. Somewhat surprising is, however, that the types of digital content that different age groups like to consume on their computers and mobile devices are almost the same with ebooks at 4th.

The top 4 most consumed content type on a PC and on a mobile device is exactly the same for all generations:
1. Blogs
2. Images
3. Comments
4. Ebooks
The fifth most consumed content type for Millennials is audiobooks, case studies for Generation X, and reviews for Baby Boomers.

digital content types by age group, buzzstream

The survey was conducted by BuzzStream and Fractl who surveyed over 1200 individuals, and classified them into three age groups: Millennials (born between 1977 and 1995), Generation Xers (born between 1965 and 1976), and Baby Boomers (born between 1946 and 1964).

Another, even larger media study was recently conducted by Reuters Institute for the Study of Journalism. The Digital News Report 2015 – Tracking the Future News surveyed over 20 000 people in 12 countries, focusing on differences in news access between digital and traditional media and between age groups.

The research by Reuters indicates that 45 years is the dividing age in media culture. People who are younger than 45 rely on online news sources, whereas people older than 45 primarily get their news from television.

news sources by age, Reuters
Reuters also discovered that in many countries the Internet already is the primary source for news for all age groups on average. People in Finland, Australia, Denmark, Ireland, USA and Brasil specified the Internet as their number one news media source.

main news sources for media users, Reuters

How Energy-Hungry Our New Mobile Devices Really Are?

2015-01-09

Millions of shiny new tablets, smartphones and PCs have been taken into use in late December and early January. Someone who reads ebooks on an ereader, listens to digital music on a smartphone and watches movies on a tablet may have multiple mobile devices that have to be charged every now and then. How much valuable energy do these electrical devices consume?

Forbes has put together information about energy consumption of common mobile devices, and the results are actually pretty green. Portable electronics are truly efficient with electricity. Let’s look at a few examples.
Apple iPad, ebook, eyeglasses, books,

Tablet: Apple iPad

In typical use, an iPad is fully charged once in every 48 hours. The annual energy consumption is 12 kWh, which makes about $1.50 per year (in US electricity prices).

Smartphone: iPhone

If you have to daily charge your iPhone from empty to fully-charged, the annual electricity consumption of the smartphone is 2 kWh. It means 25 cents per year.

Laptop

An average laptop in average use consumes about 72 kWh worth of electricity per year. The annual cost of energy required by a laptop is $8.

For comparison: a light bulb

A traditional 60W light bulb is a wonderful source of heat during cold winter days, but the price is high: 220 kWh per year (10 hours a day). The cost for lighting up, for instance, a reading nook is $26 per year. A LED light bulb that provides similar amount of light consumes far less energy: $4.40 per year.

Especially when traveling it may feel that the battery dies just when you were about to capture the best photo of the whole trip or when you are about to reply to an urgent email message waiting in your tablet’s inbox. At these energy consumption levels, it should be fine to ask a shop owner, café proprietor or taxi driver to lend some energy to a mobile device.

Apple iPhone, video