Tag Archives: China

China is the largest book market in the world: together with USA, more than half of all titles published

2017-08-20

China has rapidly become the largest market for books in the world. Of all the 1.6 million new book titles published in 2015, 28% of them were published in China. The second largest market, the U.S., published 20% of new titles launched to the global markets in 2015.

The vast population of China, more than one billion, explains part of the success of books in the country, but it is not the whole story. India’s population is roughly at the same level as China’s population, but India is nowhere near China when the number of published books are considered.

China has very quickly developed from a primarily farming society into an industrial society that is rapidly turning into a new technology powerhouse. That requires masses of well educated engineers, managers, and marketers. Books are a great way to learn, and of course, be entertained.

Book statistics have been published by the International Publishers Association (IPA). The numbers come from publishers, and don’t include self-published titles.

Below a graph by Quartz that shows the number of new book titles published in each in 2015:

book titles published by country. Source IPA, graph Quartz
The relative importance of books, or how the society values books, in each society can be studied by dividing the number of citizens by the number of new titles. Now, the story is completely different. European countries rise on top. Top 10 of published titles per million inhabitants is all European countries, followed by the U.S.

UK, France, and Spain export plenty of books to other countries where English, French or Spanish is spoken, but why are Scandinavian countries so high in the top 10? Every Scandinavian country has its own language, making each market small. Book industry is a subsidized business in these countries. Authors may get allowances, translators may receive grants, and value added taxes for books are lower than for other products.

books published per million inhabitants by country, source IPA.

Chinese Have Quickly Adopted Ebooks on Mobile Devices

2015-05-07

Those were the days when people in China had to go out on the streets to read the news that were posted on walls. Today, more Chinese connect to Internet services than in any other country. Chinese have also widely adopted large screen smartphones. Perhaps one thing leads to another, but in any case, reading ebooks is now more popular than reading paper books in China.

chenzen, china boookstore by robert scoble
A bookstore in Chenzen, China by Robert Scoble on Flickr.

The Chinese government news site reported on a study that was conducted by the Chinese Academy of Press and Publication in September 2014. The organization surveyed 35 000 adults across China about their reading habits. The highlights of the survey results are:

– 58.1% of Chinese adults read digital books in 2014, and 58% read print books.
– Ebooks were up 8%, but reading paper books grew only 0.2%.
– 51.8% read on mobile phones, while 49.4% used a computer for reading.
– Only 5.3% used an e-reader, and 9.9% a tablet.
– Reading online took about 55 minutes each day on average, whereas printed books got citizens’ attention for 19 minutes and newspapers for 19 minutes as well.
– 67.6% of Chinese between 18 and 39 years had adopted digital reading habits.

The numbers are impressive for ebooks. China may be the first market where reading ebooks became more popular than reading paper books. Sales of ebooks in China compared with the sales of printed books is another matter. The sales of digital goods, such as music and movies lags behind the sales of respective physical goods, and books are no exception during the next few years.